Hospitality insiders note that virtual kitchens aren’t necessarily good for the industry. The Meltdown’s branding - “handcrafted sandwiches with attitude” - is quite distinct from Denny’s: “always open, always serving your favorites.” The desserts displayed in the casing at Gourmet Deli are sold online by La Bella Italian Desserts. Denny’s, one of the country’s largest chains, also offers its menu, for delivery only, under the name the Meltdown. In some cases, a chain restaurant will list itself as a different brand to appeal to more customers. They said the partner who manages the online brands was out of the country and could not be reached. ![]() The Post spoke to a manager at Gourmet Deli who said they were aware of the various online listings but not privy to details. “Idk if this is misleading or straight up ‘scammy,'” said of the practice on Twitter. It seems irresponsible, like where is the chain of liability if someone gets sick from the food?” tweeted. Virtual restaurants are single brick-and-mortar spaces that operate a number of “delivery only” operations under different names while ghost kitchens are where a new crew rents out an existing restaurant to operate a delivery-only kitchen. In a viral thread on Twitter, numerous users weighed in to say they felt “tricked” to discover the restaurant they were ordering from was actually a chain restaurant or, worse, a gas station. They rose alongside, and are often confused with, ghost kitchens, in which an existing restaurant is rented by a new crew to operate a delivery-only kitchen.īoth business models continue to exist - in a quick sweep, The Post found 10 delis across the five boroughs that operated, on average, eight different “restaurants” - but some customers say the virtual spots feel like false advertising. First Avenue Gourmet Deli sells theirs for $9.ĭuring the pandemic, virtual restaurants - in which a single brick-and-mortar space operates a number of “delivery only” operations under different names - sprang up as businesses looked for new revenue streams. Princess Panini, Empire State Panini, and Panini Fantasy all offer a Tuna Melt Panini for $16 to $17. While the store names, photos, descriptions and prices all vary, all the tuna melts are being made in the same kitchen by the same staff.Įach spot has an eerily similar menu, but prices can differ - especially from the original outpost. The several virtual restaurants listed for First Avenue Gourmet Deli sell tuna melts for $16 or $17 while the deli prices theirs at $9. Tamara Beckwith/N.Y.Post Each spot has a cutesy name highlighting a type of food offered and variations of the same menu with different pricing. Gourmet Deli at 90th Street and First Avenue is advertised as no less than 27 different restaurants across Uber Eats, Postmates, Grubhub, Seamless and DoorDash. ![]() On those platforms, it’s listed as First Avenue Gourmet Deli, Hero Sandwich Shop, Bosscat Cheesesteaks, The Pancake Snob, Wraps on Tap, Insomnia Buffalo Wings, Panini Fantasy, Jasmine’s Coffee Bar, Jen’s Burger Blaze, NY Smoothie Joint, Nomad’s Bagels, Tina’s Tea Shop, Aldo’s Wraps Spot, Wonderland Wraps, Sam’s Sandwich Spot, Smoothie and Dessert Spot, Princess Panini, Tessa’s Fruity Treats, Empire State Panini, The Sandwich Slut, La Bella Italian Desserts, Seth’s Sandwiches, The Sandwich Vibe, LV Taco Bar, Queen’s Quesadillas, The Gourmet Burger and Drip Check Coffee Shop. The deli located at 1741 First Avenue is advertised as no less than 27 different restaurants across Uber Eats, Postmates, Grubhub, Seamless and DoorDash. On a typical morning, various locals pop in for bacon, egg and cheese bagel sandwiches and $1.50 drip coffee.īut, another wave of customers is flooding in through food delivery apps - only they don’t know they’re ordering from a bodega. My Uber Eats driver asked me for gas money to deliver my foodĭoorDash hit with $1B lawsuit for allegedly charging iPhone users more than Android usersĬhili’s catered my wedding - call me a cheapskate, but I saved thousandsįrom the outside, Gourmet Deli at 90th Street and First Avenue seems like every other deli spread across the city. ![]() LA residents creeped out by mystery deliveries of McDonald’s fries
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